World Suicide Prevention Day 2021 Toolkit

This year we’re focusing on exploring the rich and complicated idea of ‘hope’ in suicide prevention, following the international theme of ‘Creating hope through action’. We have developed a social media plan and a range of digital assets for WSPD including:

Tweets to send the week and day before WSPD, and for the whole day (these can also be used for posts on Facebook, Instagram and other social media)
Copy, images/animations, tags and links for each tweet (linking to the content on our website here)
A zoom background and an email signature – to be used from 1st September-10th September

We’ve made everything as easy as possible for you to get involved. Download here a zip file of all the social and digital media assets – this includes media images and animations, a zoom background and an email signature. A suggested running order for the day can be found below, including sample copy, tags and links.

Please remember to include the hashtag #WSPD and our handle @NSPA_UK in your posts and remember to follow us if you’re not already doing so.

If you need assistance or have any queries please email us at info@nspa.org.uk.

Social media copy and accompanying assets

3rd September

Any time: Promoting the day

Copy: Next week is World Suicide Prevention Day and this year’s theme is ‘Creating Hope Through Action’. As part of the @NSPA_UK we will be exploring the complicated idea of ‘hope’ in suicide prevention. Find out more https://bit.ly/NSPAWSPD #WSPD

Image: WSPD Hope still (NB In order to download a high resolution version of all images and resources, click here.)

9th September

Anytime: Promoting the day

Copy: Tomorrow is World Suicide Prevention Day, so as part of the @NSPA_UK, we will be focusing on the complexity of ‘hope’, and how it can play an active part in suicide prevention. #WSPD

Image: WSPD Hope still (NB Below is a thumbnail – click here for all images etc.)

Friday 10th September

9am: Introducing the day and our plans

Copy: Today, on World Suicide Prevention Day, we’ll be exploring what ‘hope’ means in suicide prevention and sharing stories of hope and the complexity of it. https://bit.ly/NSPAWSPD #WSPD @NSPA_UK

Animation: WSPD Hope Animation (NB Below is a thumbnail – click here for all animations etc.)

10am: Sharing the Miro board

Copy: There’s not a one-size-fits-all with hope. It can look and feel different to everyone. @NSPA_UK asked for lots of short thoughts on hope and how people build and hold onto it when they’re going through a difficult time. Explore the responses: https://bit.ly/NSPAMiro

Image: WSPD Miro (NB Below is a thumbnail – click here for all images etc.)

*Between 11am – 3pm, please choose 5 case studies from the list below to share on your social media.

Personal reflection – Emma

Copy: We can all play a part in suicide prevention. Talking about suicide can save a life and give hope to those who are struggling. Emma tells her story of how she found hope and overcame suicidal thoughts by reaching out for support. https://bit.ly/EmmaHope @NSPA_UK #WSPD

Image or animation: WSPD Quote Emma or WSPD Animation Emma (NB Below is a thumbnail – click here for all images etc.)

Andy’s Man Club

Copy: Hope is complex and can mean something different to us all. In its most basic form, it’s the feeling that things can get better. Andy’s Man Club encourage men to open up when they’re struggling and help bring hope during a difficult time. https://bit.ly/AndyHope @NSPA_UK #WSPD

Image or animation: WSPD Quote Andy or WSPD Animation Andy (NB Below is a thumbnail – click here for all images etc.)

Personal reflection

Copy: Some people find it helpful to work to develop their sense of hope, or build it up when it feels ‘dissolved’. This personal reflection shares one person’s strategies. https://bit.ly/PersonalHope @NSPA_UK #WSPD

Image or animation: WSPD Quote Personal or WSPD Animation Personal (NB Below is a thumbnail – click here for all images etc.)

Personal reflection – Penny

Copy: When she was bereaved by suicide, Penny’s ‘default was hopelessness’. Read her thoughts on what helped, including patience, working with others, and science fiction. https://bit.ly/PennyHope @NSPA_UK #WSPD

Image or animation: WSPD Quote Penny or WSPD Animation Penny (NB Below is a thumbnail – click here for all images etc.)

Greater Manchester Probation Service

Copy: People in certain groups or situations might struggle with hope & may be at higher risk of suicide. It’s important we give them the support they need to help them develop feelings of hopefulness. Read how 1 probation service approaches this: bit.ly/NPSHope @NSPA_UK #WSPD

Image or animation: WSPD Quote Probation or WSPD Animation Probation (NB Below is a thumbnail – click here for all images etc.)

Personal reflection – Katherine

Copy: There may be times when you don’t feel hopeful. Hope can come and go, but it’s important to remember that one day it will come back. Katherine shares what hope looks like to her and tells her story of how she found hope again. https://bit.ly/KatherineHope@NSPA_UK #WSPD

Image or animation: WSPD Quote Katherine or WSPD Animation Katherine (NB Below is a thumbnail – click here for all images etc.)

Calderdale and Kirklees Recovery and Wellbeing College: Wellbeing toolkit course

Copy: The Wellbeing Toolkit course @RecColCalKirk encourages people to surround themselves with objects that remind them of a positive time in their life. Jo shares how this has helped her feel hopeful when she has struggled emotionally. https://bit.ly/CalderdaleHope @NSPA_UK #WSPD

Image or animation: WSPD Quote Calderdale or WSPD Animation Calderdale (NB Below is a thumbnail – click here for all images etc.)

Personal reflection – Dennis

Copy: Hope doesn’t always feel like a positive thing to some people and that’s okay. Dennis shares his thoughts on hope and how its simplicity may sometimes devalue the hard work we put into looking after our wellbeing. https://bit.ly/DennisHope @NSPA_UK #WSPD

Image or animation: WSPD Quote Dennis or WSPD Animation Dennis (NB Below is a thumbnail – click here for all images etc.)

Project ; – Jo

Copy: It’s important we acknowledge the power we have, to make a choice to look after our wellbeing. Jo explains we need to embrace how uncomfortable it is to be honest with each other about how we’re feeling. https://bit.ly/Project_Hope @NSPA_UK #WSPD

Image or animation: WSPD Quote Jo or WSPD Animation Jo (NB Below is a thumbnail – click here for all images etc.)

Personal reflection – Amy

Copy: When you’re struggling it can be difficult to take positive steps to help yourself cope. Amy, @samaritans volunteer, tells her story of how she found hope through self-care and acknowledges that it’s normal to not feel hope all the time. https://bit.ly/Amy_Hope @NSPA_UK #WSPD

Image or animation: WSPD Quote Amy or WSPD Animation Amy (NB Below is a thumbnail – click here for all images etc.)

4pm: Thank you

Copy: Hope can come from practical things you can do: having a conversation with a friend, knowing you’re not alone, or remembering what you’ve overcome before. Thank you for contributing and helping to prevent suicide this #WSPD @NSPA_UK

Image: WSPD Thank you (NB Below is a thumbnail – click here for all images etc.)

5pm: After WSPD

Copy: Though today is #WSPD, suicide prevention is something we work towards every day, and we’d like to encourage you to continue to share these reflections on hope to help play a part in suicide prevention. @NSPA_UK

Any time: Reach out if you’re not OK

Copy: This World Suicide Prevention Day, we’re exploring the meaning of hope and how we can stay hopeful during difficult times. Whether you are struggling, or supporting someone who is, make sure you reach out. https://bit.ly/Support_Hope #WSPD @NSPA_UK

Image: WSPD Reachout (NB Below is a thumbnail – click here for all images etc.)

Any time: Proud members of the National Suicide Prevention Alliance

Copy: We are delighted to be members of the @NSPA_UK and appreciate the connection and support they and other members provide. Both organisations and individuals can join, so if you care about suicide prevention, visit https://bit.ly/GetInvolvedNSPA

Image: WSPD Proud members (NB Below is a thumbnail – click here for all images etc.)