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STOP Suicide
STOP Suicide is an award-winning suicide prevention campaign that seeks to empower communities and individuals across Cambridgeshire and Peterborough to help stop suicides by being alert to the warning signs, asking directly about suicide and helping those who are feeling suicidal to stay safe. We work collaboratively across our region as the recognised public campaigning voice of Cambridgeshire and Peterborough’s zero suicide ambition.
Our work in suicide prevention
We use a variety of approaches to promote our STOP Suicide messages across Cambridgeshire and Peterborough to challenge stigma, raise awareness and equip our community with the knowledge and skills to keep themselves and others safe. This includes targeted digital campaigning, public engagement events, local media, printed resources and other tactics to reach identified demographics at risk, as well as our community as a whole.
Our campaigning is supported by STOP Suicide Campaign Makers, who volunteer their time, and individuals and organisations who have signed our STOP Suicide pledge. Importantly, we train members of our community in suicide prevention skills through STOP Suicide Workshops and ASIST. We also offer Suicide Mitigation Training to GPs and Primary Care staff. This ensures we’re creating a suicide-safer community.
Our current priorities
Our current priorities include maintaining public awareness campaigns, with targeted ‘mini-campaigns’ designed for specific demographics. We continue to deliver suicide prevention training to members of the community, equipping them with essential skills.
In collaboration with Lifecraft, we support the expansion of their Suicide Bereavement Support Service in Cambridgeshire and Peterborough, aiming to increase support groups, introduce a grief education programme, and provide home visits for those bereaved by suicide
Our current challenges
A key challenge is continuing to shift public perception around a stigmatised topic, empowering the community with the knowledge and skills to make a difference. Building a robust statistical evidence base is essential to inform targeted campaigns and ensure diverse communities are reached equitably with tailored messaging. Supporting local media to report on suicide responsibly remains a crucial focus.