Suicide prevention communications guidance

Open, safe communication about suicide and mental health can save lives. It helps people feel seen, supported, and more able to seek help.

This guide from Samaritans is a valuable tool for anyone working to inform, influence or engage the public on this issue. It offers practical, evidence-informed advice on how to communicate about suicide in ways that support prevention and avoid unintended harm.

First page of Samaritans’ “Suicide prevention communications guide.” It introduces the importance of open communication about suicide, outlines the purpose of the guide, and highlights the role of storytelling, responsible messaging, and reducing harm.