World Suicide Prevention Day 2022 Toolkit

This year we’re exploring the individual and collective actions – however big or small – that we can use to create hope for ourselves and for others.  This follows the international theme of creating hope through action in suicide prevention.

We have developed a social media plan and a range of digital assets for WSPD including:

• Tweets to send the week and day before #WSPD, and for use throughout the whole day (these can also be used for posts on Facebook, Instagram and other social media)
• Copy, images/animations, tags and links for each tweet (linking to the content on our website here)
• A zoom background and an email signature – to be used from 1st September-10th September

A suggested running order for the day can be found below, including sample copy, tags and links. Download here a zip file of all the social and digital media assets – this includes media images and animations, a zoom background and an email signature.

Please remember to include the hashtag #WSPD and our handle @NSPA_UK in your posts and remember to follow us on twitter if you’re not already doing so.

If you need assistance or have any queries please email us at info@nspa.org.uk.

 

 

Social media copy and accompanying assets

Monday 5th September

Any time: Promoting the day

Copy: This Saturday it’s World Suicide Prevention Day and the theme is ‘Creating Hope Through Action’. As part of the @NSPA_UK we will be exploring the actions that can create hope in #SuicidePrevention – for yourself and for others. Find out more https://bit.ly/WSPDNSPA #WSPD

Image: WSPD Hope still (NB  In order to download a high resolution version of all images and resources, click here.)

Friday 9th September 

Any time: Promoting the day

Copy: Tomorrow is World Suicide Prevention Day. As part of the @NSPA_UK we will be focusing on the actions, however small, that individuals and organisations use to create hope, working together in #SuicidePrevention. https://bit.ly/WSPDNSPA  #WSPD

Image: WSPD Hope still (NB  Below is a thumbnail  – click here for all images etc.)

Saturday 10th September

9am: Introducing the day and our plans

Copy: Today, on World Suicide Prevention Day, we’ll be exploring and showcasing the actions that individuals and organisations take to create hope for themselves and others in suicide prevention. https://bit.ly/WSPDNSPA #WSPD #SuicidePrevention @NSPA_UK  

Animation: WSPD Hope Flower Animation (NB  Below is a thumbnail  – click here for all animations etc.)

 

10am: Sharing the Miro board

Copy: There is no one path to hope in #SuicidePrevention. It can look and feel different to everyone and the actions we take are personal & individual. @NSPA_UK asked people to share how they create hope when they’re going through a tough times. Explore here: https://bit.ly/HopeMiro

Image: HopeMiro (NB  Below is a thumbnail  – click here for all images etc.)

11am: Recognising those who contribute year round

Copy: As part of the @NSPA_UK we know that to change the narrative and reduce #stigma about suicide involves listening to people who have lived experience and connecting with others who work in #suidiceprevention. #WSPD

Image: WSPD Connected (NB  Below is a thumbnail  – click here for all images etc.)

*Between 11.30 and 3pm, please choose a few quotes that most resonate with you from the list below  and share on your own social media.

Personal reflection – Rosie

Copy:

Someone taking time & care to listen, without judgement and with empathy, is often the best action they can take. After the pain & #stigma of losing her parents to suicide as a child, Rosie describes how her voice matters & can help others. https://bit.ly/HopeRosie @NSPA_UK #WSPD 

Image or animation: WSPD Quote Rosie (NB  Below is a thumbnail  – click here for all images etc.)

Everton in the community

Copy: It’s not just #SuicidePrevention organisations creating hope through action this #WSPD. @EITC are building a new #mentalhealth & #wellbeing hub The People’s Place – the first of its kind attached to a #PremierLeague Club. https://bit.ly/HopeEverton @NSPA_UK 

Image or animation: WSPD Quote Everton  (NB  Below is a thumbnail  – click here for all images etc.)

Personal reflection – Katie

Copy: In this personal reflection Katie shares how fluid hope can be and why there’s no set path to finding hope. It’s about finding which actions work for you as an individual as well as showing real empathy for others who feel they’ve lost hope https://bit.ly/KatieHope @NSPA_UK #WSPD

Image or animation: WSPD Quote Katie (NB  Below is a thumbnail  – click here for all images etc.)

Personal reflection – Hollie

Copy: Since @holliestarling lost her father to suicide, the meaning of hope changed. A thought-provoking blog which questions why wellness has become a personal virtue rather than something we can expect in return for our participation in society https://bit.ly/HopeHollie @NSPA_UK #WSPD

Image or animation: WSPD Quote Hollie (NB  Below is a thumbnail  – click here for all images etc.)

Gambling With Lives

Copy: The bereaved families of @GamblewithLives are changing the narrative around #gamblingaddiction & its #suiciderisk, as well as campaigning for change – which is so fundamental to creating hope. https://bit.ly/HopeGambling @NSPA_UK #WSPD

Image or animation: WSPD Quote Gambling (NB  Below is a thumbnail  – click here for all images etc.)

Personal reflection – Lesley

Copy: Lesley reflects on the progress she’s seen in #SuicidePrevention since her brother took his own life 25 yrs ago. She shares her family’s experiences & hope for actions that encourage conversation and don’t shy away from the word #suicide. https://bit.ly/LesleyHope @NSPA_UK #WSPD

Image or animation: WSPD Quote Lesley  (NB  Below is a thumbnail  – click here for all images etc.)

Personal Reflection – Frank

Copy: Since his son Alan died by suicide in 2015, Frank has created hope through action for himself and others by fundraising for #SuicidePrevention charities and lobbying his local MP to provide more political support. https://bit.ly/FrankHope @NSPA_UK #WSPD   

Image or animation: WSPD Quote Frank (NB  Below is a thumbnail  – click here for all images etc.)

Personal reflection – Emma

Copy: Having positive, honest & safe conversations about #SuicidePrevention can help yourself and others. Emma shares how she created hope by talking openly with trusted friends and her employer about her poor mental health and suicidal thoughts https://bit.ly/HopeEmma @NSPA_UK #WSPD 

Image or animation: WSPD Quote Emma (NB  Below is a thumbnail  – click here for all images etc.)

 

4pm: Suicide Prevention happens every day

Copy: Though today is #WSPD, suicide prevention is something we work towards every day. We’d like to encourage you to continue to share your reflections and actions for creating hope and playing a part in #suicideprevention. Thank you! @NSPA_UK 

Image: WSPD Thank you (NB  Below is a thumbnail  – click here for all images etc.)

 

Any time: Reach out if you’re not OK

Copy: This #WSPD we explore the actions that people use to create hope as well as respecting that hope is fluid and personal. It’s OK to not feel hopeful today. If you’re struggling, or supporting someone who is, please reach out and speak to someone: https://bit.ly/Support_Hope @NSPA_UK

Image: WSPD Reach out (NB  Below is a thumbnail  – click here for all images etc.)

 

Any time: Proud members of the National Suicide Prevention Alliance

Copy: We are delighted to be members of the @NSPA_UK and appreciate the connection and support they and other members provide. Both organisations and individuals can join, so if you care about #suicideprevention, visit https://bit.ly/GetInvolvedNSPA

Image: WSPD Proud members (NB  Below is a thumbnail  – click here for all images etc.)

Thank you to our team

The NSPA would like to give particular thanks to our project team and their organisations, who helped us develop these ideas and plan the day: Suicide & Co, Grassroots Suicide Prevention, Samaritans, Greater Manchester Health & Social Care Partnership, Shilla Patel, Alice Brockway, Katie Hickmott, and our wider group of lived experience influencers.