Stigma and suicide

Stigma is one of the biggest barriers to getting help, often made worse without us even realising it – whether through the words we use or by avoiding the conversation altogether. We want to address the stigma surrounding suicide.

Help us tackle stigma surrounding suicide

How we talk about suicide matters. Our language can either reinforce harmful stereotypes, or create a more supportive and kinder society.

Our Language Matters campaign launched on World Suicide Prevention Day 2024 and aims to challenge stigma around suicide. On this page you’ll find resources on stigma and suicide. Join us as we explore how language shapes stigma and discuss what we can do to challenge it.

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Promotional image for Language Matter campaign

On this page:

Lived experience reflections on stigma and suicide: Read personal stories from NSPA community members with lived experience of suicide on the power of words.

Practice examples: Explore practice examples from the NSPA community on the work being done to challenge and reduce stigma around suicide.

Resources on talking about suicide: Access guides, research, and toolkits to help you approach conversations about suicide with care.

Research on stigma and suicide: Read research on what we know about the stigma surrounding suicide.

Campaigns: Examples of stigma reducing campaigns

Events and recordings: Catch up on events and discussions that focused on reducing stigma and preventing suicide.

 

Lived experience reflections on stigma and suicide

Read personal stories from NSPA community members with lived experience of suicide on the power of words.

  • “For workplaces to be truly supportive, staff and managers should feel able to ask the question of their colleagues about suicide and then respond in an appropriate way.” NSPA Lived Experience Influencer, Andy Willis, shares how having a conversation about suicide in the workplace can help organisations become truly supportive.
  • “My self-stigma stopped and, in its place, arrived stigma often from the very people telling me it’s ok not to be OK.” NSPA Lived Experience Influencer, Emma Williams, shares her reflections on stigma and living with suicidality.
  • “Stigma and fear are holding us back from saving thousands of lives per year from dying by suicide and millions more being bereaved, exposed to, or affected by suicide. This conversation can no longer wait.”  NSPA Lived Experience Influencer, Helen Birch, shares her experience of being bereaved by suicide and reflects on why talking about suicide is so important.
  • “Stigma can affect anyone. That is why being mindful of our language is not just for professionals and organisations, but work we should all be doing.” Hollie Starling, NSPA Lived Experience Influencer and member of the working group for the NSPA’s Language Matters campaign, shares why language is so important and what we can all be doing to challenge stigma around suicide.

  • The Suicide Prevention Consortium has been exploring suicide and stigma within Roma, Showmen, Gypsy, and New Traveller communities. This work involved speaking directly with community members to understand their experiences and highlight what matters most to them. Through a series of audiograms, they have shared key insights, including what they want policymakers to understand about suicide and stigma.

Practice examples

Explore practice examples from the NSPA community on the work being done to challenge and reduce stigma around suicide.

Resources on talking about suicide

Access guides, research, and toolkits to help you approach conversations about suicide with care.

Starting a conversation about suicide:

  • This resource from Leeds Beckett University provides guidance on how to start a conversation about suicide and what to do if someone says they are suicidal.
  • It’s normal to feel anxious about starting a conversation, but it can help people who are struggling to open up. This Small Talk Saves Lives resource by Samaritans includes advice on the signs someone might need help, how to start the conversation, and what to do next.
  • Talking Faith in Suicide Prevention by Faith Action aims to support faith-informed conversations about suicide prevention and postvention with members of the public. It was developed in collaboration with representatives of six faith traditions, as well as front-line workers and people with lived experience, including NSPA Lived Experience Influencers.
  • Talking about suicide does not increase the risk. It can save lives. This resource by PAPYRUS includes conversation starters if you are worried about someone.

Language for talking about suicide:

Talking about suicide online:

  • Whether it’s on social media, forums, or even in a private chat with friends, the way we talk about suicide online can have an impact on ourselves and others. This online safety guidance from Samaritans shares top tips for talking about suicide safely online.

Supporting others: 

  • Our Save a Life cards provide some tips on how to look after yourself and others.
  • This resource from Mind explains how to support someone who feels suicidal, giving practical suggestions for what you can do and where you can go for support.
  • In this series of resources, Frances Bromley shares the importance of active listening, how to be an active listener and tools to help someone struggling.

Reducing stigma in racialised communities:

  • Black people in the UK are more likely to experience mental health problems, yet less likely to get the right support. This is why the Black Mental Health and Wellbeing Alliance are launching the Black Mental Health Manifesto. This sets out a clear vision and practical steps towards a just society where Black people can thrive, and their mental health is supported in a way that places their identity at the centre.
  • One of the core missions of Sehhat is to highlight the impact of suicide within the Punjabi and South Asian Communities. They have developed bilingual resources for communities to be able to approach conversations, learn about suicide, and give advice on how to prevent suicide.
  • Sehhat and the Sikh Forgiveness project developed a study to understand how Punjabi communities can tackle the need for better support relating to suicide.

Talking about bereavement by suicide:

Reducing stigma in the workplace:

Research on stigma and suicide

Read research on what we know about the stigma surrounding suicide.

Campaigns

See examples of stigma reducing campaigns from some of our members.

  • Small Talk Saves Lives Campaign: This behavior-change campaign from Samaritans encourages people to seek help and empowers others to support those who may be struggling. It provides practical tools for intervention, including a How to Start a Conversation page and other valuable resources
  • Baton of Hope: Baton of Hope is about opening up a national conversation about suicide to help eradicate stigma. The first Baton of Hope took place in 2023 and was the UK’s largest suicide prevention initiative.

Events and recordings

To view our upcoming events on stigma and suicide, visit our events page.

Recordings and slides from past events are available below.

Language Matters: Stigma and Suicide

Rosie Ellis, Executive Lead of the NSPA, discusses the stigma of suicide, its impact on help-seeking, and the focus of NSPA’s autumn campaign, Language Matters. Professor Zaffer Iqbal and Emma Williams then share their reflections on stigma and strategies to address it.

The impact of language on stigma surrounding suicide 

In this webinar, NSPA Lived Experience Influencer, David Breakspear, shared his insights on how language shapes stigma and ways to challenge harmful terms. Dennis Baldwin, Project Manager at Reach Out; Start to End Suicide (Start Inspiring Minds), discussed tackling stigma locally and key considerations for conversations about suicide.

Involving young people with lived experience in suicide prevention

We were joined by members of the Youth Advisory Group, Youth Involvement Officer, and Dr Maria Michail from the University of Birmingham’s Institute of Mental Health for a panel discussion. They explained how the Institute involve young Experts by Experience in the design, implementation, and translation of suicide prevention research.

The panel highlighted the opportunities and impact gained from true partnerships between researchers and Experts by Experience and how this approach was used to produce #MyGPguide.

#MyGPguide is an evidence-based resource, designed by young people, for young people with lived experience of self harm or suicidality. It is designed to prepare young people for their GP consultation about their mental health.

Stigma following a suicide attempt 

During this webinar, we heard from NSPA Lived Experience Influencers, Alice Brockway and Jeremy O’Dwyer and Anti-Racism and Organisational Change Consultant, Steven Gilbert OBE. They shared their lived and living experiences of suicidality and explored their experiences of stigma following a suicide attempt.

Acknowledgements

We’d like to say a huge thank you to all NSPA members who contributed to our Suicide and Stigma page by sharing their work.

A special thank you to members of our World Suicide Prevention Day Working Group who helped develop this campaign:

– Clare Evans, Public Health Suicide Prevention Officer, Herefordshire Council

– Dani Davis, Communications Coordinator, Storm Skills Training

– Gemma Matthews, Senior Communications Manager, James’ Place Charity

– Hollie Starling, NSPA Lived Experience Influencer

– Kieren Bodill, Marketing Manager, SOS Silence of Suicide

– Maxine Roper, NSPA Lived Experience Influencer

– Philip Pirie, NSPA Lived Experience Influencer

Thank you to The Girdlers Charitable Trust for their donation to support our campaign.