Stigma and suicide

Stigma is one of the biggest barriers to getting help, often made worse without us even realising it – whether through the words we use or by avoiding the conversation altogether. We want to address the stigma surrounding suicide.

Help us tackle stigma surrounding suicide

How we talk about suicide matters. Our language can either reinforce harmful stereotypes, or create a more supportive and kinder society.

Our Language Matters campaign launched on World Suicide Prevention Day 2024 and aims to challenge stigma around suicide. On this page you’ll find resources on stigma and suicide. Join us as we explore how language shapes stigma and discuss what we can do to challenge it. This page will be updated regularly, so check back often.

Promotional image for Language Matter campaign. Two speech bubbles. One says #StartTheConversation and the second says #LanguageMatters

On this page:

Lived experience reflections on stigma and suicide: Read personal stories from NSPA community members with lived experience of suicide on the power of words.

Practice examples: Explore practice examples from the NSPA community on the work being done to challenge and reduce stigma around suicide.

Resources on talking about suicide: Access guides, research, and toolkits to help you approach conversations about suicide with care.

Research on stigma and suicide: Read research on what we know about the stigma surrounding suicide.

Campaigns: Examples of stigma reducing campaigns

Events and recordings: Catch up on events and discussions that focused on reducing stigma and preventing suicide.

 

Lived experience reflections on stigma and suicide

Read personal stories from NSPA community members with lived experience of suicide on the power of words.

 

Practice examples

Explore practice examples from the NSPA community on the work being done to challenge and reduce stigma around suicide.

  • Roma Support Group’s Mental Health Project aims to improve the mental health and wellbeing of Roma community members. The project focuses on empowering community members to communicate more openly about mental health issues and suicide to reduce stigma and misinformation.
  • Farming Community Network in Somerset are a voluntary organisation and charity, supporting farmers and families within the farming community. They run a confidential national helpline and e-helpline providing a listening service specifically for the farming community.

Resources on talking about suicide

Access guides, research, and toolkits to help you approach conversations about suicide with care.

Starting a conversation about suicide:

  • This resource from Leeds Beckett University provides guidance on how to start a conversation about suicide and what to do if someone says they are suicidal.
  • It’s normal to feel anxious about starting a conversation and making small talk but it can help people who are struggling to open up. This Small Talk Saves Lives resource by Samaritans includes advice on the signs someone might need help, how to get started, what to do next and how to look after yourself.
  • Talking Faith in Suicide Prevention by Faith Action aims to support faith-informed conversations about suicide prevention and postvention with members of the public. It is designed to support general prevention conversations.. It was developed in collaboration with representatives of six faith traditions, as well as front-line workers and people with lived experience, including NSPA Lived Experience Influencers.
  • Talking about suicide does not increase the risk. It can save lives. This resource by PAPYRUS includes conversation starters if you are worried about someone.
  • How to have a conversation about mental health at work guide from Charlie Waller Trust

Language for talking about suicide:

Talking about suicide online:

  • Whether it’s on social media, forums, or even in a private chat with friends, the way we talk about suicide online can have an impact on ourselves and others. This online safety guidance from Samaritans shares top tips for talking about suicide safely online.

Supporting others: 

Reducing stigma in racialised communities:

Talking about bereavement by suicide:

Reducing stigma in the workplace:

Research on stigma and suicide

Read research on what we know about the stigma surrounding suicide.

Campaigns

See examples of stigma reducing campaigns from some of our members.

  • Samaritans’  Small Talk Saves Lives Campaign: This behaviour-change campaign encourages help-seeking. The campaign aims to give people the tools to intervene if they see someone they think may be struggling. The campaign includes a ‘How to start a conversation page‘ and other resources.
  • Baton of Hope: Baton of Hope is about opening up a national conversation about suicide to help eradicate stigma. The first Baton of Hope took place in 2023 and was the UK’s largest suicide prevention initiative.

Events and recordings

To view our upcoming events on stigma and suicide, visit our events page.

Recordings and slides from past events are available below.

Webinar recording – Language Matters: Stigma and Suicide. 

Rosie Ellis, Executive Lead of the NSPA, provides an overview on what we know about the stigma of suicide and the impact it has on help-seeking. She also covers why the NSPA chose this topic for its autumn campaign, Language Matters, its aims and how you can get involved. Professor Zaffer Iqbal, Consultant Clinical Psychologist and Clinical Director at NAViGO, and Emma Williams, NSPA Lived Experience Influencer then shared their reflections on the stigma of suicide, and what we can do to tackle it.

Webinar recording – The impact of language on stigma surrounding suicide 

For this webinar, we were joined by David Breakspear, NSPA Lived Experience Influencer. David shared his reflections on the impact of language on stigma and ways that unhelpful language can be challenged.

We also heard from Dennis Baldwin, Project Manager of Reach Out; Start to End Suicide at Start Inspiring Minds, a Salford-based mental health charity and NSPA member. Dennis shared how Start Inspiring Minds are tackling stigma at a local level and what the key things to consider are when having a conversation about suicide.

Webinar recording and slides – Involving young people with lived experience in suicide prevention

We were joined by members of the Youth Advisory Group, Youth Involvement Officer, and Dr Maria Michail from the University of Birmingham’s Institute of Mental Health for a panel discussion. They explained how the Institute involve young Experts by Experience in the design, implementation, and translation of suicide prevention research.

The panel highlighted the opportunities and impact gained from true partnerships between researchers and Experts by Experience and how this approach was used to produce #MyGPguide.

#MyGPguide is an evidence-based resource, designed by young people, for young people with lived experience of self harm or suicidality. It is designed to prepare young people for their GP consultation about their mental health.

View the slides. You can view the recording below.

Acknowledgements

We’d like to say a huge thank you to all NSPA members who contributed to our Suicide and Stigma page by sharing their work.

A special thank you to members of our World Suicide Prevention Day Working Group who helped develop this campaign:

– Clare Evans, Public Health Suicide Prevention Officer, Herefordshire Council

– Dani Davis, Communications Coordinator, Storm Skills Training

– Gemma Matthews, Senior Communications Manager, James’ Place Charity

– Hollie Starling, NSPA Lived Experience Influencer

– Kieren Bodill, Marketing Manager, SOS Silence of Suicide

– Maxine Roper, NSPA Lived Experience Influencer

– Philip Pirie, NSPA Lived Experience Influencer

Thank you to The Girdlers Charitable Trust for their donation to support our campaign.