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World Suicide Prevention Day Hub

World Suicide Prevention Day takes place on 10th September each year, and the NSPA works with a group of our members to develop a theme and digital assets for our members and their networks to use on the day.

Below you can find the ideas, themes and images from previous World Suicide Prevention Days.

For World Suicide Prevention Day 2020 we focused on connection and hope that it helped everyone think about how we can reach out and offer connection, helping ourselves and others who may be struggling.

Read more on ideas for connection and download the images used on World Suicide Prevention Day 2020 by clicking the drop down below.

Connecting with nature 

For many, nature felt more noticeable and more important during lockdown, and it can be helpful as a source of distraction, focus and beauty.

  • Ideas for activities: MIND have come up with Tips for everyday nature ideas
  • Seasonal activities: Thriving With Nature is a guide from The Mental Health Foundation and WWF
  • Nature during lockdown: Huffpost article on how people have noticed and responded to nature
  • Relaxing nature on TV: BBC Studios and Headspace Studios collaborated on 4 episodes of Mindful EscapesBreathe, Change, Joy and Rest 
  • Bird watching camera and birdsong radio:RSPB
  • Gardening for well-being:RHS article on important gardens and plants are for our physical, mental, and social wellbeing


Connecting with the arts 

From listening to music, watching theatre or drawing a picture, the arts can lift our mood, express difficult emotions or simply help us relax.

Connecting with yourself

Noticing how you’re feeling and taking care of yourself are important ways to improve your mood and mental health.


Connecting with suicide prevention

We can all play a role in preventing suicide, and there are lots of ways you could begin to make a difference.

  • Training: from 20 minutes suicide awareness training online (e.g. Zero Suicide Alliance) to an in-depth 2-day course in suicide prevention (e.g. ASIST
  • Talking safely: It’s safe to talk about suicide is a leaflet on what you could say or do if you are worried that someone may be thinking about suicide
  • Noticing when someone might be at risk: read more on the PAPYRUS website here
  • Use your lived experience: join the NSPA’s lived experience network and help influence suicide prevention policy and practice. Read more here


Connecting with neighbours

Whether a smile or wave through a window, chatting over the fence or working together on a local project, neighbours can help us feel less lonely and more hopeful.

Connecting with communities 

Sharing an interest, hobby or faith can lead to building connection and trust across differences.

  • Mutual aid groups: read a great example of what these groups have done during lockdown in Lambeth, and find your local Mutal Aid Group here
  • LGBT+: Stonewall created a directory of LGBT services and community groups in local areas
  • Exercise: Goodgym has local groups that help increase motivation to exercise and improve your local area
  • Men’s Sheds: this group is building community spaces for men to connect, converse and create, reducing isolation and loneliness
  • Online classes: Skill Share host classes that include Photography, Digital Poster Design, Animation, Game Design and more

Connecting with friends and families

Friends and family can be one of the most important sources of  support and connection, whether you live miles apart or in the same home.

  • Playing games: board game sales have increased, and others have begun playing free games online whilst physically apart 
  • Activities over video: 12 activities for all ages to enjoy over video call 
  • Activities with children: Green Network Energy shared 26 fun and creative activities for children during lockdown
  • Building connection: Bupa shared ideas including movie nights while apart, listening to each other and sharing your simple pleasures
  • Send a postcard: Whether people have access to the internet or not, receiving a postcard or letter can let family and friends know you are thinking of them

Connecting with colleagues

Some of the newer ways of working may have interfered with the brief chat in the corridor, but there are ways to reach out, make contacts and connections and help support each other.


  • Team-building: helping teams get to know one another and connect can be supported with these 15 remote team building games and activities from Miro
  • Support well-being: Wellness Action Plans can help individuals or managers better understand and support well-being.  Mind have resources for staff and managers here
  • Team well-being: STORM Skills Training CIC created a resource that they have found helpful to support a team conversation about emotional wellbeing here
  • Create social time: many NSPA members who are working remotely have built in unstructured chat either during the week or at the beginning of meetings to recreate the kitchen or corridor conversations, helping staff feel less isolated
  • Ideas from NW Counselling Hub: “We wouldn’t be able to operate without the dedication, care and commitment of our volunteers and management team, so I sent out gifts and thank you cards. We opened each Zoom meeting with a funny theme such as what’s your favourite biscuit or wear a funny hat, to create social time and help us to get to know each other; and one of our counsellors closed meetings with a song to help bring us together again.” 
  • Ideas from Mind Allies: “We try to create a positive, forward-looking environment for our volunteers, and understanding the strain of the lockdown we set up a weekly video call to help them socialise and check in, and we established an internal support line for them.  Some were laid off from their jobs, and we provided CV-writing advice and job-hunting support.” 


You can view and download a zip file of all images we used for World Suicide Prevention Day 2020 here.

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Many thanks to our project team and their organisations: Derbyshire Healthcare NHS Foundation Trust, Healthwatch Wakefield,  NHS Business Services Authority, Nightline Association, PAPYRUS Prevention of Young Suicide, National Probation Service – London, Rethink Mental Illness, Samaritans, Stigma Statistics, Storm Skills Training, West Yorkshire and Harrogate Health and Care Partnership, and Catherine Astey.

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Find the themes, assets and ideas from previous World Suicide Prevention Days

In 2019 we focused on raising awareness of actions individuals can take to help or support someone who is struggling, under the international theme of Working Together to Prevent Suicide.

To view information from our members on actions that individuals can take, which together can help to prevent suicide visit our WSPD 2019 page.

For World Suicide Prevention Day 2018 the theme was Working Together to Prevent Suicide. We used Twitter to showcase the partnerships and collaborations of our members in preventing suicide, and encouraged our members to profile their own joint work. We provided members with digital assets and other resources to support their activities on the day. Read more on our WSPD 2018 page.

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In the UK, someone takes their life every 90 minutes.  This World Suicide Prevention Day, the NSPA and our members are encouraging people to take a minute to change a life, so every 90 minutes we’ll be encouraging people to take a minute to do something than can have a positive impact on someone’s life.

Check out our list of actions you can take in a minute to change a life. Some of these actions sound small, but can help show people that you care about them, and change their mood. You could also find out how you can become a better listener, or how to start a difficult conversation, if someone you know is struggling.

Find out more about what NSPA members are doing here.


Make a mate a cup of tea

Doing something small for someone, that could take just one minute, can make a huge difference to whether someone feels cared about and valued.  Take a minute this World Suicide Prevention Day to do something that might change a life, even if it’s as simple as making a cup of tea.


Invite a mate to join you for a walk or a run

Alex Stanley used his training for the London marathon to invite friends to run with him, and talk about mental health.  Find out more about what he did, and the benefits it had by watching this short video.

Take a campaign action

Samaritans: Help prevent suicide in your local area by joining Samaritans’ campaign and emailing your local politicians to ask them to do everything they can.

Mind: If you have been an in-patient in hospital following a mental health crisis, and have a bit of time now, please take this survey about experiences of crisis care, which will help to inform Mind’s campaigning work. 

Papyrus: To mark World Suicide Prevention Day, PAPYRUS is launching a year-long campaign to Save The #ClassOf2018.  Watch their campaign video here.

Ask someone if they are doing OK

It doesn’t sound like much, but asking someone if they’re doing okay and really listening to what they say can make a huge difference. Fine doesn’t always mean fine, and Samaritans offers five simple listening tips to help make sure whoever you’re speaking to feels heard.


Connect with someone from a different generation and ask them for some advice

Not sure how to approach a certain situation? Broken something and not sure how to fix it? Instead of opening your laptop or using your smartphone and giving it a Google, reach out to someone older or younger than you who might be able to help. Asking someone for advice can really make them feel valued and boost their mood.


Like a friend’s cooking? Ask them to share a recipe

Cooking can be a great way to clear your head, and everyone has a dish they think they’re the best at and puts their own twist on the classics. Why not get a recommendation from a friend on how to liven up your Sunday roast, or your meal planning? It might inspire them too.


Don’t know what to say when someone seems upset? Find out useful tips and advice

If you’re worried that someone you know if thinking about suicide, Rethink Mental Illness offer some useful advice on how to reach out to them and how to find services and support groups.

CALM also provide tips on how to start a difficult conversation with someone you’re worried about, and they also provide a helpful list of other sources of support.

Read #DearDistressed‘s powerful and heartfelt letters , written by people with lived experience of suicidal thoughts to their earlier selves, now they are in an emotionally-safer place.


Give a friend you’re thinking about a call/drop them a text

When someone’s feeling low, they often don’t feel that they can bother other people with their problems, or that they aren’t important enough for other people to worry about them. Giving someone you’re thinking about a text or a call doesn’t take much time, but can really help show someone you care and help change their mood.


Watch this video and find out about someone else’s experiences

Jonny was going to take his own life before Neil intervened. Find out more about their story by watching this short video.

Public Health England

Public Health England supports the cross-governmental strategy for suicide prevention by creating resources for local authorities and healthcare professionals to understand and prevent suicides in their areas or jurisdictions, and they work closely with the NSPA.  Hear from their Chief Executive, Duncan Selbie, about World Suicide Prevention Day in this short video.

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The NSPA would like to give particular thanks to the staff of their members CALM, Derbyshire Healthcare NHS Foundation Trust, Mind, Network Rail, Public Health England, Rethink Mental Illness, Samaritans, and STORM Skills Training for their hard work on the World Suicide Prevention Day 2017 ideas and resources.

It's ok to talk


Suicide is the biggest killer of men under 50. This World Suicide Prevention Day, the NSPA, with its members and Andy’s Man Club are calling for everyone to work together to stop this national scandal.

Stopping suicide is everyone’s business.

If life is tough and you don’t know where to go for help, speak to somebody – call a helpline, speak to a friend, see your doctor. You are worth saving. It’s okay to talk.

Our smart card with tips on how to look after yourself and how to look out for your mates is now available to download

About the campaign

September 10th is World Suicide Prevention Day and NSPA members are coming together to encourage men to share their problems, emphasising that seeking support is not a sign of weakness, it’s a sign of taking control.  Following the success of #ItsOkayToTalk, an organic online campaign, we want to amplify the message to men that it’s okay to talk .

In our biggest joint public ‘moment’ in support of suicide prevention, the NSPA and Andy’s Man Club are hosting a pop-up listening village outside Parliament on 8th September and distributing smart cards specifically targeted at men, encouraging them to talk and providing tips on looking out for yourself and others.

Our aim is to reach as many people as possible with the message that it’s okay to talk.

This film from Movember, also launched for World Suicide Prevention Day, is a powerful reminder of why seeking support when we need it is so important. Suicide notes talk too late. It’s okay to talk.

How can you get involved?

If there’s only one thing you do to support our campaign, tell your mates it’s okay to talk and ask them how they are.

But if you can…

Support the campaign online

Tweet your support by downloading our #ItsOkayToTalk banner and tweeting a photo of yourself holding it and using the hashtags #ItsOkayToTalk #WSPD16.

Banners are available to download with and without space for members to add their logo.

no logo banner    with logo

We’ve also taken some of the images and information from our z-cards and will be tweeting them throughout this week and beyond. Assets are downloadable as zip files from the links below and have been sized for Facebook and Twitter:

WSPD Facebook assets

WSPD Twitter assets

Below are some social media posts to accompany the downloadable Facebook/ Twitter images:

You don’t need special listening skills. Look out 4 your mates this #WSPD16 #ItsOkayToTalk
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There’s no shame in asking. Seeking support can be the best way of regaining control #ItsOkayToTalk #WSPD16
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If your mate is shaken, be stirred. This #WSPD16 look out for each other #ItsOkayToTalk
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Suicide is the biggest killer of men under 50. This #WSPD16 take 3 minutes if things get too much #ItsOkayToTalk
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Suicide is everyone’s business. Connect and communicate this #WSPD16 #ItsOkayToTalk
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This #WSPD16 regain control. When you’re overloaded, take time out to rest #ItsOkayToTalk
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Get support

For further sources of support, take a look at our support directory.

Member activity

You can also take a look at the other activities our members have been involved in for World Suicide Prevention Day here.

Media enquiries

As the host organisation of NSPA, Samaritans’ press team are managing all media enquiries relating to our World Suicide Prevention Day campaign.

Contact: +44 (0)20 8394 8300 / / +44 (0)7943 809 162